Version 1.0
Welcome to your Brand Guide
Since you are holding this guide and reading these words, we’re trusting you with our very identity: our brand.
We aren’t interested in all of the buzzwords and catchphrases and marketing jargon surrounding the word brand. But we do care about what people think about us. We care about our reputation. We care about building great relationships.
The following pages are full of guidelines, rules, and handy tips that we hope will help you communicate our values, realize our vision, and reinforce our brand.
Brand Strategy
Back to topBrand Strategy
Your brand is a living, breathing entity that will grow and change overtime, but your strategy gives it a soul and core that will stick with it forever. This guide allows your brand to grow without losing sight of where it started and who it truly is
History & About
About
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History
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Brand Positioning
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What
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How
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Why
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Value Proposition
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Differentiators
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Services
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Process
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Brand Experience
Promised Experience
Lorem
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Values
Heading
Heading
Heading
Heading
Heading
Voice & Tone
Overview
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Language
Heading
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Heading
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Heading
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Personality
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Archetype
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Motto
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Core Desire
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Goal
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Strategy
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Talent
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AKA
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Messaging
Tagline
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Bank of headlines
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Brand Strategy Package
The full Brand Strategy document can be downloaded here
Brand Identity
Back to topBrand Identity
A guide to the BRAND Identity assets and visual specifications
Primary Logo
Color Variations
Spacing & Sizing
Icons
Colors
Primary
Heading
Heading
Heading
Heading
Heading
Heading
Heading
Heading
Typography
Primary
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789&%$
Secondary
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789&%$
Hierarchy
Typeface 80pt
Typeface 60pt
Typeface 36pt
Typeface 26pt
Typeface 16pt
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Photography
Logo Package
The BRAND logo in all its formats can be downloaded here.
Digital Style Guide
Back to topDigital Style Guide
This Digital Style Guide is used for your brand's website and digital presence. This section is mainly for Developers to understand digital components, classes, and styles used on the website
Website
Headings
5 rem / 80 px
Heading 1
Sample text is being used as a placeholder.
4 rem / 64 px
Heading 2
Sample text is being used as a placeholder.
3 rem / 48 px
Heading 3
Sample text helps you understand how real text may look on your website.
2 rem / 32 px
Heading 4
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.
1.5 rem / 24 px
Heading 5
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
1 rem / 16 px
Heading 6
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.
Heading Classes
heading-xlarge
heading-large
heading-medium
heading-small
heading-xsmall
HTML Classes
All Paragraphs
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
All Quotes
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
Text Classes
text-size-large
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
text-size-medium
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
text-size-regular
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
text-size-small
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
text-size-tiny
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
text-style-strikethrough
text-style-italic
text-style-quote
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
text-style-2lines
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
text-style-3lines
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.dolor sit amet,
Rich Text
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
- The rich text element allows you to create and format headings,
- The rich text element allows you to create and format headings,
- The rich text element allows you to create and format headings,
-
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.
Backgrounds
Icons
Modules
List
- Sample text is being used as a placeholder for real text that is normally present.
- Sample text is being used as a placeholder for real text that is normally present.
- Sample text is being used as a placeholder for real text that is normally present.
